Speed Matters: Is your slow website costing you sales?

The Inkwell • August 3, 2020

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As more sales shift online, having a modern and well-designed website is vital to the success of your business. When it comes to building an SEO focused website with a high sales and conversion rate, speed is a critical factor. The Page Speed of your website is the first impression people form about your business, make sure it is a positive impression.


What is Page Speed?

Page Speed is the amount of time that it takes for your site to fully load for visitors to your website. A page’s loading speed is determined by several different factors, including server speed, the size of your site, poorly written code, or even uncompressed images.


Does my Page Speed Matter?

Google has indicated that site and page load time is one of the signals it uses to determine search ranking. Page Speed is also vital to user experience on your site. Pages with longer load times have higher bounce rates and people will spend less time on each page. A slow loading site can even severely impact your sales and conversions. Check out the infographic below to see just how important website speed is to the success of your business.

 

Mobile is the Future

Mobile Devices now account for over 50% of all website traffic. When designing your website, you must keep in mind that what looks great and loads quickly on a high-resolution monitor may look sloppy and load very slowly on a mobile device. With the rise of mobile web traffic, consumers now expect your website to load even faster than before. Mobile visitors are much more likely to leave a slow-loading site or to abandon purchases.

 

How do I Fix My Slow Website?

It can be hard to diagnose what is causing your website to run slower than it should, but it is important to diagnose and fix these issues quickly.

Our in-house design and digital marketing firm, Fifth Advertising is now offering Free Website and SEO Audits. Your free report includes what critical issues are hurting your business online.

Stop losing customers and sales due to your slow website, get your free report today!

Get Your Free Website Speed and SEO Report