Intrigue, Inform, Wow: 4 Ways to Craft a Captivating Story for Your Brand

The Inkwell • June 18, 2020

We all love a good story and the truth is, we all have one to tell. Every brand, person, or idea can have a well-crafted message that leaves a lasting impression and grabs an audience’s attention. Ultimately, solid storytelling can lead to more sales, more visibility, or simply a better organization. Walker360 is in the business of telling stories effectively and creatively. Our Creative Services department is made up of passionate award-winning artists who collaborate with brands. We can help bring your vision to life. Check out the top four ways to intrigue, inform, and wow your target market.

1. Copywriting

Do you need a fresh tagline or some compelling copy for your website or marketing material? It’s important for your brand to have the right “voice” that stands out in a sea of clutter. For instance, the right tone, wording, and style can be the key to creating engaging copy that connects with your audience. Words are powerful. Walker360’s copywriting services ensure that your message is clearly communicated and packs a punch.

2. Web Design

75% of users make a snap judgment on a company’s credibility based on a website’s appearance and functionality. Most importantly, your website directly impacts your customer’s experience, lead generation, and your bottom line. Usability, intriguing design, mobile-friendliness, SEO, and speed are all factors that play into a well-optimized website. Walker360’s in-house ad agency is currently offering free website speed and SEO reports. Take advantage of this offer and stop losing sales due to a slow site. Your website is one of the most powerful tools your business has to make a good first impression. If you’re looking to upgrade your website, Walker360 is here to help.

3. Print Design

Don’t underestimate the power of print! Although, digital marketing dominates the modern era, print advertising holds an intrinsic value that can set you apart in a digital world. For example, when making purchasing decisions, four out of five Americans (82%) are more likely to trust print advertisements over any other channel. Our design team specializes in creating informative print pieces that wow. Brochurespostcardscustom branded magazines, and more all reinforce your brand and tell your story in an impactful way. Ready to start your project? Reach out today.

4. Branding and Identity

Branding is everything! Above all, a solid branding and identity strategy allows you to clearly communicate who you are and control your public perception. Branding promotes recognition, trust, and gives you a cutting edge over your competition. Our in-house agency, Fifth Advertising, offers branding and identity packages that tell your company story consistently across all channels.

In conclusion, tell your company’s story. As a result, become a brand that is known, loved, and preferred. Walker360 can help you find your unique voice and help you every step of the way to promote your story . Get in touch and let’s get started! In the meantime, check out Walker360’s story and read about how we’ve been in the printing game for over 70 years.