Book binding is an ancient art form that has been around for thousands of years. As early as the 6th century, monks discovered how to protect their hand-transcribed manuscripts with…
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Print On Demand is the best way to order print marketing and branding materials for your business. Depending on the industry, Print On Demand can mean different things and it…
Humans have five basic senses: sight, hearing, smell, taste, and touch. The strategy of engaging these senses to promote products and services is known as sensory marketing. Multi-sensory experiences establish an emotional connection and influence a consumers’ perception of a brand.
You probably know by now that marketing isn’t as easy as advertising on one platform and watching the customers pour in. Not only do you need to get creative with…
When you mail something, you want to make sure that it gets to the location safely and in a timely manner. This is especially important when you are looking to…
Over the last 100 years, the variety of ink colors and processes have expanded rapidly to accommodate technological printing advancements. Unless you have been in the printing or creative design industry…
With new technology and printing advancements always on the rise, it’s important for your company to stay ahead of the game and take advantage of advanced printing techniques like on-demand…
Direct mail marketing should always be part of your overall marketing plan, even if you are also running digital marketing. Direct mail campaigns can have more personalization and better audience...
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Green printing, or eco-friendly printing, can encompass a variety of different components that help reduce a manufacturer's environmental impact. Over the years, Walker360 has printed thousands of colors and these...
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There is no doubt that life will look different in a post-pandemic world, this includes consumer habits. More and more brands are turning to physical marketing to diversify from digital...
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We Can Help! Forget everything you know about Printing in Birmingham because we’re changing the game. Printing and Mailing may be our 75+ years foundation, but our company mission is...
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So when evaluating your company’s marketing needs, in-house marketing or ad agency?
Consider the following when making marketing personnel decisions for your brand.
One of the best ways to create a brand with consistency is through your collateral items. Collateral is any physical product or media that you use to promote your brand....
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Refine your brand, tell your story, communicate with your audience, and promote products and services with a printed company magazine.
Personalization is everywhere in marketing and it works. Instead of creating a single general message for your audience, variable data printing provides a tailored edge to connect one-on-one.
