Branding is the art of shaping your brand through a distinctive design. Your brand allows your company to set itself apart from competitors and to establish a reputation to build a future for the company.
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Google My Business (GMB) is your business’s shop window in the digital world. There are 8.5 billion searches on Google each day. Google dominates with a 92% worldwide share of...
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Print On Demand is the best way to order print marketing and branding materials for your business. Depending on the industry, Print On Demand can mean different things and it…
Humans have five basic senses: sight, hearing, smell, taste, and touch. The strategy of engaging these senses to promote products and services is known as sensory marketing. Multi-sensory experiences establish an emotional connection and influence a consumers’ perception of a brand.
You probably know by now that marketing isn’t as easy as advertising on one platform and watching the customers pour in. Not only do you need to get creative with…
Graphic design is a creative process that has a lot of moving parts. Within these parts, there are going to be certain things that you need to avoid or improve…
With new technology and printing advancements always on the rise, it’s important for your company to stay ahead of the game and take advantage of advanced printing techniques like on-demand…
Think about how many times in a single day you have seen an advertisement for something. It could be for a product, service, experience, or all of the above. If…
It’s important to keep up-to-date with all current digital marketing trends and getting certified on the most used programs can help do that. There are dozens of online digital courses…
Long story short, YES! There are various ways content marketing can help improve your website, SEO, lead generation, and more. In fact, content marketing leaders get up to 7.8 times...
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Direct mail marketing should always be part of your overall marketing plan, even if you are also running digital marketing. Direct mail campaigns can have more personalization and better audience...
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The benefits to personalizing direct mail are tremendous. Not only can it create a more personal experience for the recipient, but it can also save your business money. Instead of...
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There is no doubt that life will look different in a post-pandemic world, this includes consumer habits. More and more brands are turning to physical marketing to diversify from digital...
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We Can Help! Forget everything you know about Printing in Birmingham because we’re changing the game. Printing and Mailing may be our 75+ years foundation, but our company mission is...
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So when evaluating your company’s marketing needs, in-house marketing or ad agency?
Consider the following when making marketing personnel decisions for your brand.
