The offer was a huge success, as 91 people redeemed the offer. The average response rate of a direct mail campaign is 2%. However, this campaign generated nearly a 10% response rate (5x the average response rate!). The average number of patrons who came in with the birthday party was 2.66 x 91 offers = 242 customers. Considering that the restaurant is only open 4 days a week in the winter, the offer brought in an astounding average of 16 additional customer per day. Walker360 was hired to show proof that direct mail is an effective and measurable marketing tool, and we delivered.