Our client was tired of their tabloid-size newspaper and wanted to give it a complete facelift to showcase their members’ work. They wanted to produce a publication that would not only deliver important association and industry news to their members, but also serve as a powerful public relations tool for promoting their association and members.
Instead of doing an ordinary glossy, standard-size magazine similar to other publications, Home Builders collaborated with Walker360 to develop an oversized 9×13 magazine with a foldout on a matte finish paper. This abnormal size and texture are not only eye-catching and different from other publications, but also provide a long shelf life as customers keep it on their coffee tables.
The Alabama Homebuilder Magazine has become a great vehicle for showing off the beautiful and innovative new construction and remodeling work that their members do throughout the state. The piece extends its typical reach, and is given to the builders featured to use as marketing pieces. In 2013 and 2017, Alabama Homebuilder Magazine was recognized with the Association Achievement Award presented by the National Association of Home Builders for Best State Publication.
What they have to say…
“Alabama Homebuilder magazine has been recognized with the Association Achievement Award presented by the National Association of Home Builders for Best State Publication. To be recognized on the national level is a great honor and we are very proud of these awards. Our members are very proud of this publication as well and love to see their work featured.”
“In addition to pleasing our members, the magazine has been a hit with our advertisers. We’ve seen a substantial increase in ad revenue since the redesign and have attracted more “major” national brand advertisers. We frequently receive cold calls from ad agencies and advertisers inquiring about the magazine. Having such a graphically appealing magazine and one that is so different from other publications means that our advertisers get more exposure, which is a win for everyone.