“It was not a difficult decision to ask Betty Holmes and Ashley Key (the team at Walker360) to help us refresh our magazine. They already understood that we are a conservative but forward-thinking organization who wants to provide our members with what Walker360 provides to clients like us: quality, relevant reflections of what we do, and resources for success.
The conversation about the redesign started naturally with all our options on the table. Through small design adjustments and previews of what we could look forward to, we enthusiastically saw that ASCPA CONNECTIONS would still be familiar to our members, but more aesthetic and consistent. Since the release of our Centennial Issue in January, our members have had nothing but praise and increased interest in what we shared with them in our freshly redesigned publication.
We believe more compliments will soon follow thanks to Fifth Advertising’s guidance through a fun, small production—with a fresh perspective—called: the magazine. We were inspired by a tongue-in-cheek piece (IKEA’s bookbook) that Walker360 shared via their e-newsletter, The Short Run. Within a day of approaching Fifth Advertising about replicating that same energy for our members, Haley Bridges and her colleagues began perfectly orchestrating every stage of creating a similar video and campaign to promote it for us.
Again, through easy collaboration and consistent communication the team at Fifth Advertising found a way to elevate the importance of our largest distributed printed publication in an amusing and relevant way. We’re looking forward to sharing the video and accompanying sneak-peek-gifs as a welcome back to the real world after this year’s bustling tax season and an invitation to keep our centennial celebrations going strong.”