5 Ways to Step Up Your Content Marketing

The Inkwell • June 18, 2020

Did you know that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads? Good content marketing provides high-quality, relevant, and valuable information and that’s precisely what makes consumers more likely to take action.

Creative content comes in all shapes and sizes and some of the most valuable types are blogs, visual content, social media posts, etc. All of which you’re probably already doing. But there are endless possibilities to get creative with your content marketing! Today we’ll cover 5 ways you can step up your content.

#1 Recycle, reuse, repurpose!

Recycling is not just for paper and plastic, you can also recycle your content! Start by evaluating the content you have and brainstorm new and fun ways to reuse it in different formats. Maybe you have a blog post that performed really well? Try expanding that into a video or turning it into an infographic. You can even break up your videos and blogs into bite sized chunks to share on your social channels. These are great ways to create “new” content while also continuing to increasing traffic and leads.

#2 Prove Your Case

Case studies are a content marketing staple. They’re a great way to provide proof and validate your credibility to your customers. Instead of simply talking about a product or service, you can show how were able to satisfy your customer’s needs and help them accomplish their goals. Over 80% of people trust recommendations from other people as opposed to branded ads. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers.

#3 Keep in Touch

An email newsletter will not only keep you in contact with your current customers it will also help you develop relationships with prospects. The key with newsletter marketing is to include content that is genuinely interesting to your audience, keep the focus on educating and entertaining rather than selling. A good rule of thumb is the 90/10 method: 90% information, 10% sales material. And whether you choose to send your newsletter weekly, monthly, or quarterly it gives you the opportunity to showcase your brand’s personality and distinguish you from your competitors.

#4 Guest it Up

A guest blogging strategy can be a key tactic to boost your traffic and content marketing ROI. Guest blogging, also called “guest posting,” is the act of writing content for another company’s website. The idea is to write for similar blogs within your industry in order to attract traffic back to your website, boost your domain authority with external links, increase brand credibility and awareness, and build relationships with others in your industry.

#5 Utilize Your Customers

If your customers are willing to share their own photos and experiences with your products or services, this is a great way to get them involved in the content creation process. User-generated content (UGC) is any content related to your brand that’s created by someone who’s not an official representative of your business. Good UGC can show people the capability of a particular product or service, spread awareness, and boost social proof during the purchasing process.

Each piece of content your brand publishes is an opportunity to leave your audience with a positive impression. Creating content that’s thoughtful and informative gives them a reason to engage and the motivation to continue exploring what your brand has to offer.