Mailing List Policies

Due to the increase of data breaches, Walker360 will not accept mail lists containing sensitive PII (personally identifiable information).

This includes unique identifiers (e.g. account numbers, passport numbers, social security numbers); as well as any set of data (e.g. name, age, address, telephone number, occupation, etc.), which when taken together would identify the individual. If PII is lost, compromised or diclosed without authorization, it could result in substantial harm, embarrassment, inconvenience or unfairness to the individuals.

Mail lists containing PII must have the data truncated to the last 4 digits or removed before being submitted, any lists containing sensitive PPI sent to Walker360 will be destroyed immediately.

Walker360 will never reuse or sell any mail lists. Knowing that many of our clients are protective of their mailing lists regardless of sensitive PII inclusion, secure transmission channels can be provided by contacting your Walker360 customer service representative.

Mailing List Guidelines

In order to expedite the processing of your mailing list, please review the file requirements below before submitting your file:

  • Save your list as a tab-delimited text (.txt) or Microsoft Excel format
  • Delete extraneous fields and information, include ONLY the fields to be printed on the label
  • Text fields lengths must NOT exceed 60 characters
  • State names must be abbreviated (ex. - AL,CA,TX)
  • If codes are to be printed, please tell us what and where they are in the data steam using the optional field below. If no codes are desired, please DO NOT include them in the file
  • DO NOT try to make foreign addresses fit in the same format used for U.S. address. Instead use a separate text field for province names and postal codes. Country names MUST be in their own separate field as well
  • Required List Fields:

    • First Name
    • Last Name
    • Address #1 - Apt/Suite
    • Address #2 - Street Name
    • City
    • State
    • Zipcode
    • +4 - 4 Digit zipcode suffix

    Optional Fields

    • Title
    • Company
    • ID Number
    • Country
    • Other

    If any other fields are desired, please list the order in which the fields are to appear on the label

    If you are having trouble providing your list, please cantact your Walker360 representative at 334.832.4975